Does your website send mixed messages about who you are and what your brand is all about? Do your individual pages seem disconjointed and unrelated? If so, your site could be suffering from a serious identity crisis. Not only do cohesive sites flow better and feel more unified, they also offer the visitor a more consistent, stronger message about your brand. If your website isn’t as cohesive as it could be, here are three ways to create a better flow:
Similar Verbiage Having the titles of the pages mimic each other or using similar “key” phrases can be a great way to share a singular message throughout the site. One example would be using the term “Our” in each major content page title – Our History, Our Services, Our Clients, etc.
While repeating a company logo on each page is often a given, you can also use other strong images to tie each part of your site together. Using a graphic that represents the personality of the brand or highlights one of its unique aspects is a smart way to create cohesiveness.
Uniform Color Scheme
One of the best ways to develop cohesiveness within a site is by utilizing a strong color scheme. This is often accomplished by selecting one overall hue with two complimentary accent colors. These color combinations can help to further enhance the message you are sending to the audience.
Grand Marketing Solutions has proven experience designing, implementing, and managing our customers’ websites. Partnering with our clients, we take time to learn their individual objectives while keeping the “big picture” in mind. Whether you are looking to create a brand new site or revamp an existing one, our team can help craft a website that engages your customers and represents your brand in the best light possible.