3 Lessons the 1990’s Taught Us About Marketing

Along with slap bracelets, Beanie Babies, and the oh-so-fun Furby, the 1990’s also saw a huge shift in the way companies marketed their products to reach more customers than ever before. As the dawn of the internet age, this decade experienced huge changes in how businesses interacted with customers and how they responded to consumer feedback. Looking back nearly 20 years, there are lessons today’s marketing professionals can learn from the trailblazers of the 1990’s that went before them.

Two-way Communication is Key – During this decade companies began to see the importance of not only communicating their message with the target audience but also listening to what they had to say about the product and brand. This dialogue changed the way businesses developed products using customer opinions as a driving force. Responding to your audience’s feedback is critical to staying relevant.

Brand Ambassadors are Important – The 1990’s saw a switch from the brand manager to the brand ambassador. Whether it was a hot celebrity such as Bill Cosby touting Jell-O or a memorable promotional model such as Kate Moss partnering with Calvin Klein, tying a face to a brand’s name built a familiarization with the consumer and proved to be a successful marketing tactic. Brand ambassadors often serve as a bridge between the customer and the company proving to be an important aspect of any marketing campaign.

Going Viral Works – While nearly anything can go viral in today’s digital world, the concept was first explored in the 1990’s. One of the pioneers of a successful viral marketing campaign was Hotmail. Using the tag “Get your free e-mail at Hotmail” at the bottom of every e-mail sent, they were able to exponentially grow their customer base by signing up nearly 12 million users in a short 18 months. A consistent message that is easily shared with others has continued to be one of the best techniques for building brand awareness.

One of the best ways for any business to build their brand is by partnering with an experienced, professional marketing firm such as GMS. Creating programs that get results, Grand Marketing Solutions focuses on each client’s unique needs to design a program tailored specifically for them. Helping our client’s business grow, we utilize multiple marketing channels to achieve sustainable and measurable results.

Contact us for more information or to schedule a consultation

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us