3 Reasons People Love Pinterest (and what marketers can learn from them)

Pinterest continues to surpass expectations in the world of social media. In July 2015, it ranked #4 on eBizMBA Rank’s Top 15 Most Popular Social Networking Sites. It estimated that the site has nearly 250 million unique visitors monthly – a far cry from its 5,000 users total in 2010. What makes Pinterest such a monstrous success? Put plainly: Pinterest knows how to please the masses.

Here are 3 reasons why Pinterest continues to be a big hit:
Inspires Others – People love to be inspired, to see beautiful things, to feel like their dream life is just within reach. Pinterest offers users the opportunity to build their perfect life online. Rather than comparing themselves to friends on Facebook, they can craft their ideal lifestyle right on Pinterest in just a couple minutes. While this life may be virtual one, it still fills a creative void for many people.

Offers a Creative Solution to a Common Problem – Pinterest was smart and offered a creative solution to a common problem – bookmarking ideas online. The social site added upon the standard search engine bookmark by allowing users to add images and text while making saved items easier to find. In this vast online world, a reference tool to help you easily find a specific item is essential.

Easy to Use – No site can be successful if it is cumbersome and unintuitive. While some may find the concept of “boards” and “pins” hard to wrap their heads around, many more have found Pinterest easy to use. The site also has few crashes and glitches keeping user satisfaction high.

Many marketing teams could benefit from learning the strategy Pinterest has used to grow from its humble beginnings to the powerhouse it is today. If you and your small business need help in creating a plan to accomplish your social media goals, contact our team at GMS. We have aided many companies implement strategies to reach their customers on Pinterest, Facebook, and beyond. From online branding to social media promotions, we have the tools to help you succeed.

Contact us for more information or to schedule a consultation

by Katie Zurawski

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