According to recent studies, Yahoo and Bing searchers now dominate 29% of the market share – a huge percentage compared to where its business was just a few years back. In fact, Bing is becoming a driving force in today’s online SEO world. While we must continue to cater to those that use the standard Google search, it is important to also take note of the benefits of being optimized for alternative search engines like Bing. Below are some reasons why your site should be Bing-friendly.
1. Mozilla Partnership
Yahoo’s CEO Marissa Mayer recently announced on the Yahoo Blog that the company has entered a five-year partnership with Mozilla making Yahoo and Bing the default search experience for Firefox. After ten years with Mozilla, Google is now sitting out in the cold as Bing (and Yahoo) taps into the nearly half a billion users that visit the popular web browser.
2. Favored by Certain Demographics
Based on an audience study by comScore, there are certain important demographics that prefer Bing and Yahoo over Google. Those include:
• People with higher education – college graduates and those in graduate school
• A more mature age group of those 35+
• Households with children
• Households with incomes more than $75,000
3. Integrates Social Media Well
Compared to Google, Bing has also done a good job integrating social media into its search results. Have a friend that liked a product on Facebook? That item will show in your results when searching for similar products. As social media continues to dominate in 2015, this differentiator could make a huge impact on your SEO success.
As you begin planning your company’s marketing goals for 2015, it may be wise to add Bing optimization to the short list. Partners such as Grand Marketing Solutions can help devise a strategy for search engine success. We are a full-service marketing firm specializing in SEO optimization and social media management to assist with all of your company’s online needs.