Want a better way to connect with your followers on Facebook? Facebook Live is a new platform feature that allows users to stream live video to others. It has quickly become a popular way to engage with friends and followers online. And many brands are now jumping on the Facebook Live bandwagon, too.
Like most strategies though Facebook Live can only be effective if you know how and when to use it. Just using the platform isn’t enough. You need to have a clear purpose to your approach. Here are three ways to effectively use Facebook Live:
1. Demonstrate how to use Your Product
Want to promote your product and gain further interest in your brand at the same time? Then you may want to utilize Facebook Live to demonstrate how to correctly use your product. Take time to share tricks and tips to make the process easier and the product more appealing.
2. Throw a Virtual Product Launch Party
People love feeling like they are special guests at an event. Facebook Live is a great way to create that sense of exclusiveness. Let your followers in at the infancy of your new product by inviting them to its launch.
3. Teach a Live Class
The opportunity to learn something new can attract a wide and diverse audience. Consider teaching a live class on an industry-related topic. Show the viewers a new skill or an alternative way to do a task. Keep it simple and something that can easily be shown through a live stream.
Facebook Live offers a new and exciting way to further reach your audience on one of the most popular social media sites available. Another way to strengthen your online presence is by choosing a marketing firm that specializes in advertising online. Grand Marketing Solutions is that partner. We work tirelessly to help our clients achieve all of their online objectives. We assist businesses wanting to reach larger audiences by harnessing the power of social media to drive sales. Contact us today.