Are you ruining your company’s marketing strategy? A well-crafted approach to both long-term and short-term advertising efforts is important for small and large companies alike. In fact, marketing has become so vital it is often a key determining factor in the overall success of a business. How you handle this hefty responsibility can make or break your profits for the year. While we often talk about steps to help CMO’s succeed, it is just as critical to show them what measures to avoid.
Here are 3 ways to ruin a great marketing strategy:
Ignoring Print – While we might want to think that the marketing world lives and breathes online, the truth is that there is still a need for including print campaigns into any great marketing strategy. Don’t ignore the power of mailers and professional brochures. They can still make a huge impact on capturing the attention of potential new customers.
A Mobile-Unfriendly Website – We often talk about making a website “mobile-friendly” but what about those sites that continue to offer their visitors an unfriendly experience. There is little doubt that your customers ARE accessing your site on a number of platforms include mobile devices and tablets. Make sure you offer them a great experience across the board.
Muddling the Brand – While many are tempted to tie in the newest in both graphic design and brand marketing into their existing brand and logo doing so may only hurt your existing brand’s presence. Adding in short-lived website designs and the latest catch phrases typically only confuse your audience and may even disenfranchise your current loyal customers.
Navigating the waters of strategy planning can be tricky. If you and your small business need help in crafting a plan that will help accomplish your goals, contact our team at GMS. We have helped countless firms devise marketing strategies that create higher profits and better results. From online branding campaigns to print advertising, we have the tools to help you succeed.