What Black Friday is to big box retailers, Small Business Saturday is to the local shops on Main Street. In fact, many small companies will see one of their busiest shopping days this November 26th. This new concept has gained quick popularity over the last couple years. So how do you capitalize on the push towards shopping local? The key is to “wow” over those customers that come in on Small Business Saturday.
Here are three ways you can win over customers on Small Business Saturday:
Perks for Shopping Local
There are certain perks that small businesses offer that big boxes stores simply cannot. Make sure to take advantage of each one of them. Locally-sourced products, one-on-one service and a sense of community are all huge benefits to shopping local.
It’s important to have a good handle on your inventory. Take record before the big day and ensure all your shelves are fully-stocked. You want customers to be able to purchase what they want that day.
Great Customer Service
Nothing stands out more to a patron than excellent customer service. Small businesses can win over their customers by showcasing their customer-friendly policies. Outshine the rest by treating those that come in on Small Business Saturday with the care they deserve.
Don’t forget to remind your customers that Small Business Saturday is coming up. Use social media and custom flyers to encourage them to shop your “shop” on November 26th. Need help with promoting your local business? Grand Marketing Solutions is proud to offer the tools small businesses need to market their brand. Our comprehensive approach to marketing ensures you have the right resources to make this holiday season the best yet. Contact us today to learn more about how we can help!