4 Elements Your Instagram Account is Missing

Instagram seems so easy. Take a picture, change the filter, add a cute title and post it. But is simply doing the basics serving your small business best? Is there a better way to market yourself on this powerful platform?
To gain greater visibility of your Instagram profile, you need to think beyond the basics. It’s important to consider the more intricate ways in which you can leverage your brand on the site.

Is your Instagram account missing any of these four elements?

  • A Witty Description – Your profile description is more than just a minor detail. It is one of the first things people see when they look at your profile. It can also be a deciding factor in whether they choose to follow you or not. Choose a simple, yet witty description that grabs other people’s attention.
  • Consistent Filters – Did you know that, much like the home, Instagram accounts can look cluttered and messy? This often happens when we continuously change the filters we use. Sticking with just your favorite one or two filters will not only keep your page looking great but also make the decision of which filter to use that much easier.
  • Location Tags – Often referred to as Geotags, a location tag on your images can create greater authenticity while connecting more deeply with others. The location could be your business’ office, a convention you are attending or even a great adventure to a national landmark. However you choose to use them, location tags can help personalize your posts.
  • Styled Photos – Never underestimate the benefits of styled photos. They help a business profile appear more professional while also making what is posted more impressive. Styling the scene before taking your shots doesn’t take much time but can have a big impact on the breadth of audience you can reach.

Need to get a better grasp on your business’ social media profiles? Reach out to a professional marketing team for help! Grand Marketing Solutions is a full-service firm specializing in creating winning marketing programs for our Chicago clients. With years of professional experience, we help drive the results our small business partners are looking for.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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