4 Marketing Lessons We Can Learn from the Minion Craze

A worldwide invasion has occurred, one that rivals the Beatles arrival to the United States. It is the Minion Craze. No matter where you turn, these lovable pint-size yellow guys are everywhere from the fast food drive-thru window to the neighborhood grocery store. While they may be annoying to some, their mass appeal is undisputable. What’s their secret to success? Read on to learn 4 lessons even the most-seasoned marketer can learn from the Minion phenomenon.

1. Make people feel good.
In order to be wildly successful, you need to be likeable and make others feel good. This is one task in which Minions are exceptional at. They are likeable by almost every type of personality. They use a good mix of humor that appeals to all ages from grandparents to grandchildren. Basically Minions are universally fun.

2. Cross-promote with partners that make sense.
Universal Studios strategically cultivated partnerships with brands that made sense…. Translation: brands that were the shape or color of Minions. Tic Tacs, Chiquita bananas, and Twinkies all made for great Minion makeover candidates. Universal also collaborated with the largest brands across a span of categories from online supergiant Amazon to McDonald’s.

3. Don’t underestimate the power of memes.
What makes Minions so apt at being able to translate to the world our personal feelings on Facebook? Maybe it’s their lack of any formal language or their expressive eyes. Whatever the reason these little guys have become Facebook meme sensations. Especially among mom’s, these memes have kept the craze going throughout social media and beyond.

4. Backlash is virtually unavoidable.
Even the lovable Minions aren’t immune to a little backlash from their adoring fans. With hashtags such as #minion hate, these popular pop culture icons have seen their fair share of consumerist backlash. This is further proof that every great marketing plan will have some bumps along the road.

While the Minions’ reach may be global, the marketing lessons we can glean from them are applicable to any size business in any size industry. With the right strategy and the right partner, any company can achieve better traction in advertising their product and brand. When choosing a partner, consider GMS. We have experience in helping our clients reach true success in their marketing endeavors.

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by Katie Zurawski

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