4 Questions to Ask Yourself Before Starting a Blog

Are you considering starting a new blog? A blog can offer a valuable way to reach more people online while increasing your SEO rankings. It can also be intimidating and overwhelming for the average business owner. Before completely committing to another “to-do”, you must first consider if a blog is the right next step for your brand.

Ask yourself these 4 questions before starting your own blog:

What will be the focus of my blog?

Before beginning any blog you need to have a clear voice. What is the purpose of your blog? What do you want to share with others? The answer may be easy if you are in a specific industry or difficult if your branding is more lifestyle or general.

Who will write the posts?

There are many ways you can get good content written. If you have the time and desire, you can write the posts yourself. If there is an employee with the right skills, you can ask them to begin taking on this task. If you want an expertly-written post but don’t have the time or resources to dedicate to it, you can hire a marketing team such at GMS to curate the content for you.

Do I have the time to post consistently?

Posting consistently is a critical factor to the success of a blog. If you don’t have the time to post on a weekly or bi-weekly schedule, you should seriously consider either ditching the idea or hiring out the task to a marketing partner.

How will the blog fit in with my other social media efforts?

Today’s businesses must have a comprehensive and cohesive marketing strategy. This includes a social media presence as well as a strong website. How will your blog fit in with this master scheme? Are there ways you can cross-promote to get the most bang for your buck? Consider all the resources you can use to optimize your blogging efforts.

For assistance with your blogging efforts consider partnering with Chicago’s expert marketing team – GMS. We have helped many clients maintain their blogs using thoughtful, engaging content unique to their industry. Let us help you manage your online efforts at whatever step you are at in the process. Whether you are simply considering a blog for your company or need assistance in revitalizing an existing one, our team is ready to help. Contact us for more information or to schedule a consultation to learn more about our blog management services.

by Katie Zurawski

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