4 Tips for Marketing to Parents

If you run an online business geared towards kids than you know how difficult it is to grab the attention of their parents. Families are continuously bombarded with advertising on TV, in magazines, and online. So how do you make your product stand out from the rest? How do you capture the attention of the busy parent when there are dozens of competitors trying to do the same thing? The secret to success is knowing what your audience needs and wants.

Follow these 4 tips for marketing to parents:
1. Make Online Purchase Easy
While trying to juggle after-school activities, work, and household chores, busy parents simply don’t have as much time to shop in brick and mortar stores as they used to. For this reason, purchasing goods online and having them shipped directly to the home is not just a luxury but often a necessity. It is important to make their online shopping experience easy and fun and shipping and handling charges affordable.

2. Offer a Solution
What problem does your product solve for the average parent? Answer this question and you can quickly define the message you need to be promoting throughout your marketing campaign. Offering a solution that works is one of the key components to branding success.

3. Add Function and Style
One of the best ways to set your company apart from big box retailers is by offering goods that can’t be found in stores. Many retailers will stick to 2 or 3 options for any given product. Increase your sales by offering lots of style choices or patterns and colors unique to your brand.

4. Increase Your Credibility Through Others
The power of the word of mouth is just as strong online as it is in your local play group. Getting rave reviews from trusted online parent bloggers can be great for developing instant credibility.

When marketing to a specific target group, it is often critical to have the right team in place to develop a strategy that works. A professional firm such as Grand Marketing Solutions can be a great resource to help promote not only the product but also your brand. Contact us today to learn about how your business can achieve success both in print and online.

Contact us for more information or to schedule a consultation

by Katie Zurawski

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