How Do Technical Issues and 404 Errors Affect SEO Rank?

“Internal Server Error” are three dreaded words you don’t want to see on your website. Visiting sites that have 404 errors or redirecting pages can be frustrating and annoying to say the least.  Most importantly, 404 errors affect SEO rank!  In order to improve the user’s experience, Google and other search engines will rank lower those with ongoing technical issues. Learning more about what errors to watch for and how to detect and correct them can prove instrumental in increasing your SEO ranking.

Why technical problems matter Google’s main task is to connect users to the most relevant pages related to the key words they are searching for. If Google and others don’t find your information easy to access or pertinent, your website will continue to fall lower and lower on the rankings. Many webmasters, in fact, are aware of technical errors yet don’t take the time to correct them. While they might be easier to ignore, these issues will eventually affect the success of your site.

Common culprits While there are a multitude of errors that can wreak havoc on your SEO rankings, here are some of the most common technical culprits:

• Server Errors – 404 and 500 errors which prevent Google’s access to the pages

• Multiple & Repeated Redirects – redirecting users several times before landing them on their desired page

• Incorrect Indexing – indexation of pages that should not be indexed

• Canonical Issues – your site does not effectively manage www vs. non-www URL’s

Identifying technical errors Detecting technical errors on your website is actually fairly easy to accomplish. Google has a number of webmaster tools at your disposal to assist in a variety of server problems as well as other issues. Check the Google index regularly for early detection of trouble. Other services such as Screaming Frog Crawler and Moz toolbar are also helpful.

While determining technical errors is important, correcting them is critical to the overall success of your website. Grand Marketing Solutions offers a full-range of website management services to help businesses grow their online presence. Staying informed on the latest SEO and technical trends, our team members are experts in the industry.

The following video offers some additional tips on identifying and fixing your site errors:


by Katie Zurawski

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