5 Ways to Get Your Customer to Say “Yes” When They’re on the Fence

How are your conversion rates? Are you closing the deal when it comes time? Your CTA’s are only useful if they actually prompt your audience to make the move. And you can only generate a sale if the other person is willing to say “yes”.

Most people though are often on the fence. In fact, according to WordStream, the average landing page conversion rate was only 2.35% in 2014. That’s why it’s so important to optimize the time you do have with your visitors. You want them to say “Yes” when they want to say “No”.

Here are five ways to get your customer to say “Yes” when they’re on the fence:

  1. Start with a Great First Impression – As the saying goes, first impressions are everything. This especially rings true online. You want your website to look great and put others at ease. Would you buy from a site that looked like it was thrown together in a day? Take time to put your best foot forward to anyone that would stumble upon your site.
  2. Consider Your Flow – What hoops do your customers have to jump through in order to say “Yes”? Sometimes we setup barriers to converting our visitors without even realizing it. Long forms and complicated processes can all ruin the flow and have them running the other direction. Make saying “yes” easy!
  3. Entice with Exclusive Offers – Everyone has their own version of a free consultation or an exclusive guide. It’s time to get creative with your offers. Think outside the box to entice your customers with a deal they just can’t refuse.
  4. Make Sure Your CTA Really Shines – You want your call to action to stand out in a crowd. Make sure it is clear, polished and right for your brand. Try testing a few to see which ones prove most effective. And, once you have the right one, don’t forget to fine tune it as you go along.
  5. Highlight What Makes You Special – Never miss an opportunity to tell others why you are so great. It is important to always highlight what makes your product or service stand out from the competition. Without being overly boastful, take time to let visitors know why they should choose you over the other guys.

One of the best places to start working on increase conversion rates is to actually investigate how many people are making the plunge. You need hard numbers to truly evaluate your current effectiveness. Let Grand Marketing Solutions assist you in analyzing your current website statistics including conversion numbers. We use the best in marketing-leading software to help our clients find the right avenues to success. To learn more about our website management services, contact us for more information or to schedule a consultation.

by Katie Zurawski

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