Let’s say you are a small business owner. You have a website set up and blog on it regularly. You have joined Facebook and even tweet out some hot news every now and again. But why do you still feel like you aren’t reaching any new customers?
If you are looking for a new way to jumpstart your marketing campaign consider the power of video to give it the shot of adrenaline it needs. YouTube is one of the biggest video platforms out there and can be an easy way to get your brand more attention online.
While many invest in expensive camera equipment and complicated props, you don’t need a lot to get our own YouTube channel going. Here are some tips for creating a killer YouTube channel all the cool kids will want to subscribe to:
- Post Often and Regularly – Stale YouTube channels are the worst. If you want to use this type of social media make sure to post frequently and regularly. It is one of the only tried and true ways to gain momentum and traction for your channel. It is also the best way to get more subscribers.
- Keep It Steady, Clean and Impactful – Shaky videos, long ramblings and boring content all make for a poorly received YouTube channel. Use something sturdy to record your content or ask someone to hold the camera. Practicing what you are going to say before you begin recording prevents the “ums” and “ahs” that can ruin an otherwise great shot. Interesting content is what keeps people coming back from more. Score all three of these and your video is sure to be a success.
- Don’t forget to optimize for searching – Writing a great and smart description and including tags is one of the best ways to get your content in front of other eyes. Don’t forget to include them when posting your video. If you are uploading from a smartphone and find pressing all the little buttons too cumbersome, try posting your video and then using a PC or laptop to update the tags and description.
- Create Playlists – One of your main goals should be to keep others on your YouTube channel as long as possible. An easy way to accomplish this is by creating playlists. Playlists allow you to group like videos together so they play sequentially. Playlists could be placed on a product line, a type of skill or service you offer or even a contest/sweepstakes series.
Want to better promote your product or service online? Consider using YouTube to catapult your brand to success. For help in getting started, partner with a team experienced in social media management – Grand Marketing Solutions. We can assist you in both creating and maintaining a strong online presence using thoughtful content and the latest in current marketing tools and strategies. Visit our website today to learn more about our social media services.
Contact us for more information or to schedule a consultation.
by Katie Zurawski