How an Amateur can Create a Killer YouTube Video

Let’s say you are a small business owner.  You have a website set up and blog on it regularly.  You have joined Facebook and even tweet out some hot news every now and again.  But why do you still feel like you aren’t reaching any new customers?

If you are looking for a new way to jumpstart your marketing campaign consider the power of video to give it the shot of adrenaline it needs.  YouTube is one of the biggest video platforms out there and can be an easy way to get your brand more attention online.

While many invest in expensive camera equipment and complicated props, you don’t need a lot to get our own YouTube channel going.  Here are some tips for creating a killer YouTube channel all the cool kids will want to subscribe to:

  • Post Often and Regularly – Stale YouTube channels are the worst.  If you want to use this type of social media make sure to post frequently and regularly.  It is one of the only tried and true ways to gain momentum and traction for your channel.  It is also the best way to get more subscribers.
  • Keep It Steady, Clean and Impactful – Shaky videos, long ramblings and boring content all make for a poorly received YouTube channel.  Use something sturdy to record your content or ask someone to hold the camera.  Practicing what you are going to say before you begin recording prevents the “ums” and “ahs” that can ruin an otherwise great shot.  Interesting content is what keeps people coming back from more.  Score all three of these and your video is sure to be a success.
  • Don’t forget to optimize for searching – Writing a great and smart description and including tags is one of the best ways to get your content in front of other eyes.  Don’t forget to include them when posting your video.  If you are uploading from a smartphone and find pressing all the little buttons too cumbersome, try posting your video and then using a PC or laptop to update the tags and description.
  • Create Playlists – One of your main goals should be to keep others on your YouTube channel as long as possible.  An easy way to accomplish this is by creating playlists.  Playlists allow you to group like videos together so they play sequentially.  Playlists could be placed on a product line, a type of skill or service you offer or even a contest/sweepstakes series.

Want to better promote your product or service online?  Consider using YouTube to catapult your brand to success.  For help in getting started, partner with a team experienced in social media management – Grand Marketing Solutions.  We can assist you in both creating and maintaining a strong online presence using thoughtful content and the latest in current marketing tools and strategies.  Visit our website today to learn more about our social media services.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us