A logo change is one of the riskiest marketing endeavors businesses both large and small can undertake.Â The end result rarely goes unnoticed and is often categorized as either a huge hit or a big miss. NetflixÂ is the latest victim of a logo change gone wrong. After recently transitioning their recognizable red logoÂ to a red-on-white design, they have bared the brunt of their user\’s discontent. Some have deemedÂ the new logo â€œuncomfortableâ€ while others have taken to Twitter touting the design as â€œugly.â€ LikeÂ an acrobat walking a tight rope, a logo change can either garner a huge round of applause or end withÂ devastating results.
When Change is Necessary â€“ There is no magic timing for a logo change. There are though some telltaleÂ signs that a fresh new look may be in order. One clear indicator is a logo that seems dated or out ofÂ touch with today\’s consumers. Also businesses that have undergone major changes to the products orÂ services they offer may find that their current graphic designs don\’t clearly represent their new niche.
Minor Tweaks or a Complete Makeover â€“ When considering a logo transformation, marketing teamsÂ must determine if their needs warrant only minor adjustments to the current design or a completeÂ overhaul. Making an impact is important but you also don\’t want to unnecessarily confuse yourÂ customers. While a few adjustments may go virtually unnoticed, a major change should be brought toÂ the public\’s attention through social media announcements and an informative press release.
Hazards to Avoid â€“ While no two business are alike, there are some common pitfalls to avoid whenÂ undergoing a logo change. One common mistake is to choose a new design that is too trendy. While itÂ may be tempting to gravitate to the latest styles, timeless designs are your best bet. Also take time toÂ research and â€œtest-outâ€ options prior to committing. It is hard to undo a bad design once it is plasteredÂ all over a company\’s website and marketing materials.
A logo change is a huge undertaken for any business. If your company is in need of a graphic designÂ revamp trust a professional with experience in the field. As one of Chicago\’s leading marketing andÂ graphic design firms, Grand Marketing Solutions can help manage your brand using proven strategies forÂ success.