If your small business has a tight marketing budget or no budget at all but needs to get some major media attention, there is one risky solution you may want to consider: guerilla marketing. Guerilla marketing takes a lot of guts to attempt but the efforts can be tremendous while using very little investment dollars. Is your small business up for the challenge?
What is Guerilla Marketing?
Simply put guerilla marketing is basically any type of promotional efforts that run contradictory to traditional print, TV, and media campaigning. Its sole purpose is to garner your small business the most attention while gaining positive interactions with potential customers. This could be a totally outlandish but witty ad campaign or an intriguing, quirky video on YouTube. It all depends on each businesses unique objectives and the creativity behind their marketing endeavors.
Who could benefit from Guerilla Marketing?
Small businesses that are ready and willing to take risks are best suited for guerilla marketing efforts. Those with nothing to lose can most benefit from this type of advertising. It can also be designed to achieve specific goals or trimmed-down for those less willing to risk it all. Guerilla marketing also works well for those who already have a presence online or are willing to create one as much of this type of marketing’s efforts are based online.
What makes a Guerilla Marketing campaign successful?
Guerilla marketing is most successful when there is a clear, concise creative voice behind the message. A marketer with experience in creating viral, ingenious advertising campaigns can prove instrumental to how successful this type of campaign can be. It is often a single good idea that sparks a great guerilla marketing platform.
If your small business is working on a limited budget, contact our team at GMS. We have experience partnering with companies both large and small creating marketing strategies to fit their individual needs. From unique advertising campaigns to traditional print media, our staff has the experience to help your small business achieve its marketing goals.