The Biggest Thing Small Businesses Forget When Managing Their Own Marketing

Whether you are the owner of a small business or the CEO of a multi-billion dollar company, we all have a need for a good marketing plan. The difference comes in how each of us chooses to approach the task. Some hire out the service relying on the expertise of a trusted marketing professional. Others venture out on their own adding the responsibility to their long list of to-do’s.

Where small businesses go wrong is when they forget one very important thing when it comes to managing their own marketing schedule – TIME. A good program takes more than just know-how and a will to succeed, it also takes time and lots of it.

There are many marketing tasks that can drain your schedule including:

  • Designing and maintaining an effective website
  • Engaging on social media and responding to online reviews
  • Strategizing for future brand campaigns and marketing efforts.

When it comes to a small business owner’s time, there is simply no way to add more hours to the day. Here are some ways you can better manage your marketing program more efficiently:

  • Create a master plan for the next six months to a year. This will allow you to easily see what you need to next and when. It also saves you from having to plan and implement at the same time.
  • Hire an outside expert for help. Working with a marketing firm such as Grand Marketing Solutions can take many of the tedious tasks off your plate. They can take on daily jobs such as graphic design, website management and content writing. They can also help manage your print ad campaigns.
  • An easy way to lessen the load is to choose to do less. Are there certain areas of your marketing program that are less effective than others? If so, it could be because they are simply ineffective ways to market yourself in your unique industry. If you are strapped for time taking a closer look at how you spend it is a good place to start.

When creating your small business’ marketing program, contact Grand Marketing Solutions for help. We specialize in helping small businesses succeed in whatever industry they are in. Our topnotch services have helped countless clients achieve lasting success while getting their brand noticed. To learn more about Grand Marketing Solution’s comprehensive marketing programs contact us for more information or to schedule a consultation.

by Katie Zurawski

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    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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