When beginning a blog site, many writers start with a catchy name and a stylish layout. They then dive right into curating post after post to engage their readers. When they are unsuccessful at garnering the type of traffic they were hoping for they are often stumped as to where they went wrong. What they failed to realize is that they missed a very important step when they started…. defining the goals of their blog. Clear, measurable results are critical to determining the steps you take to build and grow the site.
What these goals are will vary from person to person. For businesses with a related website, the goal might be to drive traffic to their products while strengthening brand awareness. A lifestyle site may have a clear objective of building a community of like-minded readers sharing ideas and thoughts in an open forum. Keep in mind that these goals may change over time. In fact, a site that remains stagnate is rarely successful. As more and more readers tune in and each benchmark is hit, reflect on your past accomplishments and determine where you should head next.
The one aspect of any quality goal is its measurability. Using hard numbers and online software helps to determine how well your site is achieving them. Frequent checks can keep you on track while adjusting as needed to further progress. Sales figures and ad revenue can also be helpful in quantifying your objectives.
At GMS, we also use clearly-defined, measurable goals to help our clients realize better blog results. Whether you want more visitors to your site or a greater presence in your unique market, our team can help craft a strategy to meet any objective. We have helped countless customers achieve greater success online.