Boost Your Content Marketing Strategy using Webinars

Looking for a new strategy to reach potential customers in a meaningful, practical way? If so, you may want to consider including webinars in your content marketing tool case. As a smart blend of both content and video, webinars are a fresh, cost-effective approach to getting your brand’s message out to a large audience online.

If you are thinking about using webinars in your marketing strategy, consider these benefits.

Webinars are interactive – Webinars are one of the best ways to engage more fully with your audience. They can ask questions, get more information, and simply “watch and learn” more about your product. Rather than just viewing a 30-second advertisement, they can interact with the brand while discovering how this product fits within their lifestyle.

Webinars build real connections – Getting to the pulse of your consumer base is a tough feat. Social media can work well but is also often sporadic and unreliable. Hosting a webinar offers you the unique opportunity to fully engage with others in real time. It allows for an actual “conversation” to occur.

Webinars are budget-friendly – Scheduling in-person presentations or expensive online ads can quickly eat away at your marketing budget. Hosting a webinar is a cost-effective solution to getting your brand in front of the public eye. Because you’re not spending a lot of money, you can take greater risks with your webinars without having to worry about how successful or unsuccessful it is.

Webinars fit with any schedule – If you are pressed for time, webinars can be a great way to not only promote your brand but also create content that can be used going forward. Although some preparation is involved, webinars are often completed in as little as just a couple hours. You can then record the live event and post it on the Internet for future viewing anytime by anyone.

For those looking to get into the webinar arena, there are many webinar online hosting services available. They can help even the most technologically-challenged person set-up and run a successful webinar. For further assistance with your marketing needs, contact the team at GMS. As a full-service marketing firm, we have helped countless clients create online branding strategies that get results.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us