Approach, Creative Development
If you type “logo change” into any given search engine, you will see a wide variety of articles. Some will say a logo change should be avoided at all costs. Others promote the rebranding as a way to move a company forward and refocus their image. The answer to the benefits of any change is […]
READ MOREApproach, Business Planning, Search Engine Optimization (SEO), Web Development
According to recent studies, Yahoo and Bing searchers now dominate 29% of the market share – a huge percentage compared to where its business was just a few years back. In fact, Bing is becoming a driving force in today’s online SEO world. While we must continue to cater to those that use the standard […]
READ MOREApproach, Brand Strategy, Content Marketing, Search Engine Optimization (SEO), Web Development
Thinking of starting a blog? One of the dreaded tasks most newbies struggle with is the profile summary and rightfully so. It’s hard to sum up who you are in 100 words or less. How do you cram in every nugget of goodness of what makes you interesting to others into one short blurb? While […]
READ MOREAnalytics, Approach, Marketing, Social Media Marketing
Launched in August 2014, the new Pinterest Analytics offers businesses that use the site a fresh take on ways to interpret data from their profile. Professional users can now access a wealth of information based on a number of site factors including number of re-pins, how others access your site, and which boards are most […]
READ MOREApproach, Marketing, ROI, Sales Conversion
Writing is a tough task even for the seasoned professional. Why do some become great writers offering readers interesting, thoughtful content while others seem to flounder? While natural ability is a factor in their success there are also certain habits talented writers use to develop and grow their skills. Want to create better, more interesting […]
READ MOREApproach, Creative Development, Web Development
Decluttering is a spring cleaning must for me and I find that my household runs better when there is less stuff in it. If this rule applies to our living spaces shouldn\’t it apply to our business websites too? A streamlined, clutter-free site can help your customers find information and products easily while making them […]
READ MOREApproach, Business Planning, Content Marketing, Lead Conversion, Sales Conversion
While many of us use Facebook every single day to talk with family, friends, and even acquaintances, business owners are often stumped on how to succeed in the marketing world using this social media platform. I have learned quite a bit about how to utilize this helpful tool in the last couple years and found […]
READ MOREApproach, Content Marketing, Creative Development, Search Engine Optimization (SEO)
Shhhh! I have a little secret. Come close and I’ll tell you it. Although I am a professional blogger, I struggle week after week to write stuff you want to read. God bless those that writing comes naturally to but I cannot say I am one of them. Fortunately for me, I have developed some […]
READ MORESome may see email marketing campaigns as outdated, even boring. But don’t be fooled – email marketing is now hotter than ever and helping businesses achieve some great results. In fact, according to the Direct Marketing Association, email can provide a 4300% ROI! For those looking to grow, email is a must. Approach your company’s […]
READ MOREApproach, Social Media Marketing
While some may find hashtags slightly annoying, I have an odd affection for these little nuggets of goodness and, if you are looking to grow your company’s brand, you should too! There are a lot of useful applications for hashtags and they can be found on all the major social media sites from Facebook to […]
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