How to Change Your Logo Without Upsetting Sales

If you type “logo change” into any given search engine, you will see a wide variety of articles. Some will say a logo change should be avoided at all costs. Others promote the rebranding as a way to move a company forward and refocus their image. The answer to the benefits of any change is often found somewhere in the middle. Yes, it can be helpful to some but it can also be detrimental to others especially when done haphazardly. If you are considering a logo change, consider these tactics to make the transition more successful.
Identify the Problem and the Solution There are many reasons companies may want to change their logo. Some see a shift in their target audience’s preferences; others have an outdated image that needs to be brought current. Whatever your reason, it is important to first make sure that a logo change is the right solution.

Use a Graphic Designer Once you decide on a new logo, it will be with you… for a long time. Use a professional graphic designer to craft the right face of your brand. They carry with them the experience to choose the right colors, shapes, and designs for your new identity creating a logo that will appeal to your audience.

Leave Little Room for Confusion Once you make the transition, let others know about it rather than confusing them with a mixed message. Use a press release to announce the change. Remove the old logo from all your profiles and update them with your new one. You should have branded promotional items, uniforms, even vehicles ready for the change too.

At GMS, we offer both graphic design and branding services to our clients. As experts in the field, we help companies transition their logo and their brand with the least amount of disruption to everyday business operations as possible. We can help your company navigate the waters when looking to change the look and face of your organization.

Contact us for more information or to schedule a consultation

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us