Content Marketing Myths Debunked

How much do you really know about content marketing? While many marketers believe they are experts in the field, many find that the facts they believe to be true are far from accurate. With the influence of this tool becoming increasingly essential to a brand’s overall success, it is critical that those in charge know the facts about content marketing.

Make sure your brand doesn’t fall victim to some of these common content marketing myths.

Content marketing is all about creating content…
Don’t get me wrong, crafting quality content is really important. But how effective can it be if there is no one to read it? To be successful in this game, you also need to follow-through on your efforts. This includes the distribution of the content on social media and websites. It also includes engaging in conversations with others on the various topics your content covers.

Higher traffic means greater success…
While it is important to get people to your site the quality of those visitors is just as critical. A site can have a high number of visitors but achieve only mediocre success if they aren’t the right visitors. The goal of your strategy should be to attract those who would find the most value in your brand.

Blog posts are the only type of content marketing…
Even though blog posts are often an essential component to most mainstream campaigns, they are not the only option to consider. Content marketing strategies come in many forms which can all help grow and expand a brand. Others to consider are videos, enewsletters, ebooks and white papers.

If you have been lead down the wrong path with these common marketing myths, it’s time to get back on track. At Grand Marketing Solutions , we specialize in assisting our clients in achieving online success through their content marketing efforts. Not only can we help create quality, interesting content but also ensure this content gets to the right audience.

Contact us for more information or to schedule a consultation

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us