Thinking of starting a blog? One of the dreaded tasks most newbies struggle with is the profile summary and rightfully so. It’s hard to sum up who you are in 100 words or less. How do you cram in every nugget of goodness of what makes you interesting to others into one short blurb? While it may be difficult to start the process, writing a killer profile summary is easier than you may think.
Here are some tips for penning a killer profile summary:
• Before you being writing, brainstorm 3-4 keywords that represent you and your brand. Use them as the catalysis for crafting your overall message.
• Pair your summary with a strong headshot.
• Include hyperlinks as needed. This provides an opportunity for others to explore more about who you are.
• Edit, edit, edit. Make sure your summary is straightforward and to the point. Edit through your first draft removing unnecessary words that distract from the main content.
Avoid Canned Phrases
A profile summary should be unique to you and truly represent your personality. One quick way to kill any sense of genuineness is by offering your readers a “canned” synopsis of what you are all about. More often than not, beginner bloggers write what they “think” they are supposed to be (i.e. a loving wife and mother) rather than adding a distinctive spin to their summary. While you may in fact be a loving wife and mother, many other bloggers are as well. Find what is special about you and share that to truly engage your readers.
Struggling to get your brand noticed online? Grand Marketing Solutions can help. We are a full-service marketing firm specializing in social media and website management. Taking your unique goals into consideration, we develop strategies to strengthen brands through quality content curation.