The quality of a website is often either really good or really bad. Rarely do sites fall into the “so-so” spectrum. But can you find out how successful your site is or more importantly isn’t? The answer lies in your ability to view it from another’s perspective; being an impartial observant critiquing the site on usability, relevancy and more. Those with stellar sites have learned that looking at their site from an objective standpoint can be instrumental in cultivating a winning platform.
Here are 4 questions to ask yourself when critiquing your own site:
1. Does it look professional? What is your first reaction when you land on your own site? Do you want to stay on the page and learn more or do you have a gut reaction to hit the “back” button right away. Cheesy clip art, bad layouts and boring content can all lead to unprofessional-looking sites.
2. Can you find what you are looking for easily? Do you have a basic search form and, if so, does it works like it should? Do you have your items cataloged and tagged correctly? Are sub-pages clearly defined? Your site should be not only be easy to navigate but also easily searchable.
3. Is there is clear “Call to Action”? Every site and every page of the site needs a clear call to action. It could be a simple “join our newsletter list” or a more complex “become part of our dealer program” pitch. Either way making it clear what the visitor should do next is important.
4. Does the site make it easy for people to contact you? You want your visitors to be able to contact you whether it is through email, social media or beyond. Each page should have your basic information in a footer or sidebar along with any social media links.
Crafting a quality website often doesn’t happen just by chance. Marketing firms with experience in the field such as Grand Marketing Solutions are the true experts when it comes to planning and implementing a site that attracts higher traffic numbers with greater conversion rates. We specialize in seeing a website design project through from start to finish and have helped countless clients realize true success in their website endeavors. Contact our team today to learn more about how we can help you grow your business through successful website implementation.