Cross-Promotional Marketing: Crafting Strategic Partnerships that Work

Sharing marketing resources using cross-promotional campaigns has long been a trusted mainstay in a company’s advertising toolkit. Cross-promotional campaigns can be a great way to reach more customers, save money, and build connections within the business world. But it can also lead to wasted time, money, and reputation if done haphazardly. Before you partner with another professional, it is important to think carefully about whom you partner with and what goals you want to accomplish. Thoughtful consideration is the best start to crafting a strategic partnership that works.

Here are some questions to ask yourself when considering a cross-promotional marketing campaign:
Is it a natural fit? The business you collaborate with should make sense. Partner with another company that is in a business similar to your own industry. While it wouldn’t be smart to join forces with your direct competition, those that are in closely-related fields can be a great choice.

Who are my customers? Defining who your target customer is and their habits, interests, and values can help you seek out partners that also cater to the same group. One prime example of this is Redbox video rental boxes located outside of fast-food restaurants and drugstores. Think creatively to find avenues in which to reach your audience.

How do we each benefit from the partnership? There needs to be benefits for each party involved. If not, the one getting the short-end of the stick is bound to feel dissatisfied and eventually end the relationship. Share with each other individual goals to develop strategies which accomplish them on both sides.

What does each partner bring to the table? Take time to consider each partner’s strong points. If one company has a robust Facebook following, they may be best used for online promotion. Play upon the marketing strengths of each other to accomplish joint endeavors.

At GMS, our team can help to craft winning strategies for you small business. Whether it is strategic partnering or individual marketing campaigns, we provide our customers tools and programs which fit their unique needs. With a focus on sales growth and brand awareness, we are the Chicago area’s trusted marketing partner.

Contact us for more information or to schedule a consultation

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us