Digital Marketing in 2015: The Winners and Losers

The New Year is just around the corner and with it comes an onslaught of marketing experts predicting what 2015 will bring for the online advertising world. While there are as many opinions as they are jewelry ads on TV during Christmas, there are some overall trends that seem to be running hot on the web. Below are some of the most popular predictions for the marketing winners and losers for 2015.

• Company Blogs – Winner
You will continue to see businesses reaching out to consumers on a more interactional basis including frequent posts on company-wide blogs.

• Paper Coupons – Loser
Already in 2014, we have seen mobile coupons replace their traditional paper counterparts. As more and more consumers have access to smartphones, digital coupons will take over as the main resource for serious discount shoppers.

• Video Campaigns – Winner
Firms are realizing that power of storytelling as a way of connecting with the consumer and few things tell a story better than a well-crafted video. Vine, YouTube, and other sites will remain popular and their relevancy will continue to grow as a powerful marketing tool.

• Google+ – Loser
We have already seen Google Authorship come and go in the blink of an eye and many predict Google+ may be heading for the same fate. It just hasn’t taken off as Google had hoped and few users logon and use the system on a daily basis.

• Mobile Usability – Winner
You will see an increase in marketing dollars going towards crafting sites that are more mobile-friendly. Mobile usability is also becoming increasingly important to Google rankings making it a marketing tool ever CEO will need to consider in 2015.

Staying on top of the trends, Grand Marketing Solutions is dedicated to keeping our customers on the forefront of the latest marketing trends and practices. We help our clients navigate the ever-changing world of brand management while utilizing proven strategies for success. Contact us today to get your 2015 marketing program off to the right start.

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by Katie Zurawski

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