In the world of email marketing, many marketers tend to turn to flashy, elaborate subject lines to increase open rates and get their messages read. While this may work for a few select niche markets, direct and simple subject lines often fare much better. Writing a descriptive yet straightforward subject can help your messages stand out from the rest.
Follow these tips for writing email subject lines that get results:
• 3 Words to Avoid – Most marketers know that the word “free” can often flag spam filters but there are three other less-known ones to avoid. They are: Reminder, Percent Off, and Help. These words won’t necessarily trigger spam filters but often turn off those receiving the email resulting in a lower open rate.
• Personalize It – While many believe that including the person’s name in the subject line will lead to more email interest, this practice is typically not effective. What does increase the chances of an email getting opened is including the specific city or geographic name in the subject line.
• Keep it Short – Email subjects that are most successful are neither too short nor too long. The optimum length of the subject should be kept around 50 characters.
• Be Straightforward – The subject line message should clearly define what readers can expect when they open the message. Especially for promotional emails, avoid the typical tactics used to grab attention including all CAPS, exclamation marks, and other in-your-face antics. Keep the subject line simple and direct.
Looking for a partner that can help increase your open rates? Grand Marketing Solutions offers a complete line of email marketing services from creating and maintaining email distribution lists to managing newsletter publications. Depend on our dedicated team to keep your customers informed while helping your business strengthen its brand one email at a time.