The Future of Marketing Professionals: 3 Popular Job Titles for 2016

The marketing world and all that it entails is constantly changing and with it the needs of businesses and organizations wanting to keep up. The people they hire and the titles they give them often also reflect this ebb and flow within the industry. Each year seems to usher in a wealth of new roles and skill sets for this growing field. Here are a few popular marketing job titles to expect in 2016.

User Interface Developer – Whether they are on a laptop or another type of device, the ability for users to easily navigate a company’s website is vital to its overall effectiveness. User interface developers play a critical role in designing the features that make a site easy to explore while also taking into consideration the overall user experience.

Mobile Designer – Creating a mobile-friendly web design is no longer a luxury for the few; it is now a necessity for companies who want to remain competitive. With Google’s new mobile-friendly algorithm changes released back in April 2015, companies are under even greater pressure to ensure their site ranks well. Mobile designers will be the new norm as the competition for mobile share intensifies.

Mobile Application Developer – According to the popular site Statista, more than 75 billion apps were downloaded through the Apple App Store as of June 2014. Companies are quickly discovering the important role these apps play in how a customer relates and interacts with their brand. Mobile application developers will be popular both as full-time employees for larger firms as well as consultants for small brands.

At GMS, we know how important it is for a company to stay current with the latest strategies in marketing their brand. We continuously strive to meet our client’s needs and objectives while staying current on the best practices in this ever-changing industry. Visit our website today to learn more about how we address the real-world needs of our customer’s each and every day.

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by Katie Zurawski

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