How Small Business Owners Make the Most of Twitter

To remain competitive, small business owners with limited resources must be careful about which social media platforms they invest their time and money into. They must also take full advantage of those platforms using them to their greatest potential. Twitter can be a smart investment of marketing dollars for those looking to gain more followers and further their brand image. But a professional Twitter account is only as useful as the person running it. A strategy for success must be implemented to get winning results from your efforts.

Here are some tips for getting the most from your Twitter account:
• Have a strong profile. Make sure your account is setup completely and includes a high quality version of your logo and a link to your other social media sites and website.
• Run a contest and have others enter by following you.
• Let others know how to find your Twitter handle. Include a link to your Twitter account on other social media accounts, your website, and in the footer of emails.
• Retweet industry-related news and other interesting online content. This is an easy way to keep your profile current and active.

Gaining High Quality Followers Not all followers are created equal. In fact, some efforts are more likely to draw in low quality followers – those without a true connection or loyalty to your brand. And that’s ok. But at the same time it is important to focus efforts on gaining high quality followers too. High quality followers are ones which truly like your brand and product and are invested in a “partnership” with you. There are no quick fixes to increasing this type of audience but some strategies can help such as frequent engagement with them. Reciprocity can also be an effective tool for gaining higher quality followers.

Are you struggling to get more out of your Twitter efforts? Grand Marketing Solutions can help. We are a professional marketing firm specializing in social media management. Let us help build your brand online and increase sales using effective strategies for success.

Contact us for more information or to schedule a consultation

by Katie Zurawski

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