If you have any educational background in business you have probably heard of the 80/20 Rule also known as the Pareto Principle. Put quite simple, this principle states that 20% of the input produces 80% of the results and vice versa. If we apply this to a writer’s daily duties, it would mean that 80% of the effort we put forth produces only a meager 20% of the traffic and readership to our site. But this also means that there is potential to flip those numbers in our favor. If writers simply concentrate on the other 20% of their writing, they can increase their success rate by making the everyday writing they do more impactful.
Here’s how many writers get trapped in the 80/20 rule and how we can begin using it to our advantage:
The Low-Hanging Fruit If you are stuck in a writing rut, it’s most likely because you keep reaching for the low-hanging fruit. What’s the low-hanging fruit of writing —- it’s the 80%. It’s the topics we write about because they’re easy, comfortable, and non-intimidating. We take subjects we know a lot about and turn them into article after article. While you may be able to spit this type of piece out in no time, what kind of impact is it making and could your time and efforts be best used somewhere else?
Knowing What Readers Really Want
To be impactful, you need to know what your visitors really want to read. You might already have an idea of what sparks their interest. If not, ask yourself what you would like to read about. What drives you to open an article and browse? Here are some ideas on what readers really want:
• Tutorials that cover a complicated subject
• Something that is new
• Articles that offer a solution to a common problem
• Information they can’t find anywhere else
Dive Right In
The most challenging job that writer’s face is changing their daily habit of reaching for the low-hanging fruit, the easy stuff. You need to begin challenging yourself to research the intimidating areas of your field and become the true expert that your readers are looking for. You need to invest time into curating creative content they can’t find anywhere else. And you need to have the guts to just dive right into the nitty-gritty work that leads to the true path of success.
Grand Marketing Solutions believes that impactful content is important to any successful marketing strategy. To this end, we offer our clients original, quality articles which capture the attention of their target customers. Our writing team is dedicated to curating content that gets results.