What is one major mistake most companies make when planning their marketing strategy? They focus their efforts on their product and not the customer. History has proven time and time again that successful companies are ones that keep their attention fixated on what their customer’s needs, wants, and behaviors are. Unfortunately recent trends have pulled organizations away from this practice resulting in waning brand loyalty and slower sales growth.
In order to regain market share and build momentum, marketing strategies need to be more customer-focused.
Here are some ways to start:
• Analyze the Customer’s Patterns – In order to begin the process of focusing your efforts on the customer experience, you must first know what their likely patterns are. Their habits are often much more predictable than we might expect. It is important to break down big data to recognize the various patterns your target audience has developed.
• Watch What They Do – Many companies make the mistake of taking a written survey as fact even making important decisions based on its findings. While these glimpses into the customer’s mind may be helpful, they should not be used as critical factors in how your marketing plan is structured. Rather it is more important to watch what the customer does rather than what they say.
• Track Over the Long-Term – In a world of instant data, we can now see reports tracking the last year, six months, even the last week. Unfortunately little can be gleaned from these smaller snapshots. To truly see how customers interact with your product and brand, you need to track data over the long-term spanning years or even decades worth of information.
Grand Marketing Solutions believes that a successful marketing strategy begins with a great partnership. We assist our clients in cultivating the right plan for their unique objectives and business culture. As a leading marketing firm in the North Shore area, we continue to offer our professional partners the resources and tools they need to remain competitive in their specific industry.