How are visitors interacting with your site? You can spend countless time and endless resources generating lots of inbound traffic but if you don’t convert those visits into sales than you have lost the marketing battle. Getting others to your site is only half the battle. The other half is getting them to interact with your brand in a meaningful way. This can mean many different things for many different businesses – joining an email list, buying a product, scheduling an appointment. The main goal they all have in common is the desire to drive their audience into action. Below are some ways to drive action into those who visit your site.
• Be Clear and Concise – You may have only a few seconds to capture your audience’s attention and prompt them to act. Use your time wisely by making it clear with what you want them to do next. Short phrases and bullet-pointed descriptors can both accomplish this goal.
• Making Call to Actions Stand Out – You don’t want your CTA’s to get lost in the shuffle. Make them stand out through correct placement and appropriate formatting. Your Call to Actions should be a different color than the rest of the site and separated in some sort of way such as within a button. You may even want to use a differing font.
• Use the Rights Words – When creating website features that serve to motivate others use action-oriented words. What are action-oriented words? Action-orientated words are verbs which describe what the person should do next and how they should do it. The terms “Contact” or “Download” are good ones to try.
As one of the most important aspects to any company’s marketing plan, the website must be used to its full advantage. Making sure your website is designed to serve your business objectives is critical to its success and effectiveness. To achieve not only higher visitor traffic but also to convert that traffic into measurable results, partner with a marketing team experienced in the field. Grand Marketing Solutions has assisted many clients in their website design and implementation.