Pinterest is quickly pulling ranks as one of the most important social media marketing tools available today. Many businesses are using this site to drive more referral traffic and increase their sales. Do you know the best ways to use Pinterest to help you stand out from the rest? Read on to learn the best strategies for increasing your visibility using this popular social media site.
Include Price Tags on Pins – One of the huge selling points of Pinterest is its ability to increase your referral traffic. Pins with price tags are more likely to be saved and repinned. By including these tags, you will not only create content others are interested in but also convert that interest into real sales.
Cross-Promote on Other Social Media Sites – Using Pinterest alone to promote your brand does not guarantee that others will find easily on the site. In fact, without cross-promotion it can be difficult to attract attention to your boards. Increase the likelihood that others will see your content by using sites such as Twitter and Facebook to promote your Pinterest content. You can even include pins in emails and newsletters.
Use Great Images – Pinterest is all about the visual appeal. People are not going to pin something they don’t find beautiful, inspiring, or interesting. You can have the best product in the world but gain little attention if using a poor image of it. Whether you are creating new pins or simply repinning others’ content be selective about the images you share.
To discover more Pinterest and social media tips for the marketing professional, visit GMS’ website. As a full-service marketing firm based in Lake Bluff, IL, we are dedicated to keeping our clients stay informed on the best practices for promoting their brand both online and beyond. We serve businesses across a number of industries helping them devise proven strategies for success.