The old-school interview post is a great way to include a fresh approach to quality content on your site. Often a forgotten tool, a well-crafted interview post helps generate more shareable, interesting writing especially for those in a creative slump. If it has been a long time since you conducted one, it may be the perfect opportunity to brush-up on your journalist skills and start asking questions.
Here are some tips for a successful interview:
• Investigate Good Discussion Topics – What you want to learn from your interviewee may be very different from what your readers want to learn. Use a search engine to discover the most talked about topics and base your questions around them. Or ask for your readers input on what questions they would like to see answered.
• Prepared Follow-up Questions to your Questions – While many of us know that prepared questions is a must for conducting a smooth interview, we often forget the importance of good follow-up questions to them. Jot down a couple ideas on what to ask next to keep the conversation moving.
• Master the Art of the Interview “Flow” – A good interview is one that flows from topic to topic easily. Knowing which questions to ask and when is a big part of ensuring that you get the answer you need to write great content. In preparation, think about the natural segways from one topic to another.
• Ask for a Quote – A quote can be useful in a number of ways. It can be a catchy headliner for your article. Or it can be used to promote the post on social media. During the interview, ask for a quote on what you feel your readers want to hear most. This will ensure you get the wording 100% right and have a great snippet to include in your writing.
Conducting successful interviews can help you create great material capturing the attention of your readers. At GMS, we know how important successful interviews can be to curating great content. Our team of writers utilizes expert strategies such as this to create the quality writing our customers want in their marketing portfolio. Contact us today to learn more about our full-service approach to our client’s advertising needs.