Most consumers love Groupon. Who doesn’t want to save 50% or more on dinners out, spa treatments, and the occasional family trip? Consumers have saved a ton of money through the years on haircuts, restaurant gift certificates, and even an űber-relaxing body wrap. How effective though is Groupon as a tactic within the average small business marketing strategy?
Here are some pros and cons of using Groupon for your small business:
Deciding on whether Groupon is right for you small business will depend on the industry you are in as well as personal preference. If you aren’t sold on the idea, you can always opt to run similar campaigns on your own. Cutting out the middle man, there may be greater profits and more campaign control by forging it out on your own.
Interested in exploring the Groupon options for your small business? The staff at Grand Marketing Solutions can create a winning plan to get the results you are looking for. We also offer a complete package of marketing services from digital campaigns to print advertising and website management. Partnering with our clients, Grand Marketing Solutions helps businesses grow while building brand momentum.
by Katie Zurawski