What is a Call to Action and, more importantly, do you need one? A Call to Action or CTA is simply put a way to invite your audience to complete some type of specific action. It could be completing a sale, subscribing to your blog or even following you on social media.
Why CTA’s are so important is that they provide a path for your audience to follow — a path that you design and construct. Where that path leads to is up to you. Sometimes though the roadmap we make isn’t effective or clear. When this happens we need to take a step back and reevaluate not only what we are asking our customer to do but also how we are asking them.
Here are some things to consider when it comes to your Call to Actions:
- Be Clear on Their Purpose – Before you begin analyzing your CTA’s usefulness, it is first important to be clear on what each of their purposes are. What do you want people to do? A message which is muddled often leads to a lack of success in the CTA efforts.
- Check Out Your Sales – The proof is often in the pudding. An increase in sales is typically a good sign that your call to action efforts are working. While there are likely other factors contributing, a jump in sales is a clear indication of success.
- Track Conversion Rates – There are many software programs, apps and tools available to track conversion rates. Take advantage of them! It is important to have concrete numbers on which to measure the success of your CTA’s.
- Measure Views & Comments – Another way to know if your CTA’s are effective is by tallying up the views and comments for the post. The results will often offer a glimpse into its overall effectiveness. Keep in mind though that a lot of views doesn’t necessarily equate to higher customer conversions.
GMS offers a number of CTA services. From tracking conversion rates to crafting a website that provides a clear path for your audience to take, we are experts at turning inaction into movement. Let us help you grow with a tailored CTA program for both your business and brand.
Contact us for more information or to schedule a consultation.
by Katie Zurawski