Behind every effective website are good web pages. They serve as the backbone to the overall framework of your design. Without them your site would seem disorganized and hard to navigate.
Like most things, the quality of your web pages is important. They make a difference in not only how your readers browse your content but also how well search engines can crawl your information.
Making a good web page is easy if you follow these guidelines:
- Headers that Make Sense – Not only are headers important in terms of SEO, they also make the content easier to read. Headers should serve the purpose of clearly defining what is listed right below them. Don’t go overboard by stuffing keywords into them.
- Use Words in URL – One of the worst things you can do is leave your URL as assigned. There is nothing descriptive about a bunch of random numbers or letters. You also don’t want to use a generic naming set such as “Page1”, “Page2”, etc. Update your URL’s so each one has a descriptive phrase that lets the readers (and search engines) know what each page is about.
- Easy Navigation to Related Content – Keep visitors on your site for longer with easy navigation to related content. Use a custom footer or another widget to suggest other articles or posts the reader may be interested in.
- Consider Your Keywords – Making your content keyword-rich is still an important aspect of each and every page. Consider the subject of the page and which keywords would work well with it. Keywords can be used in the URL, the content itself, the title and also the image description.
You must also consider the platform you are using when creating a good website page. WordPress or other programs will each have their own way of doing things. This is where learning guides and YouTube videos can provide further guidance.
Another way to boost the effectiveness of your web pages is by hiring out the process. Web design can be confusing and time-consuming. Partnering with a professional marketing team like GMS takes the work off your hands so you can get back the business of “doing business”.
Contact us for more information or to schedule a consultation.
by Katie Zurawski