Should You Manage Your Own Social Media?

Are you finding it increasingly difficult to manage your online social media profiles? Many small business owners are struggling to stay on top of the trends and reach their customers online. The social media world has grown exponentially over the last couple years exploding into hundreds of different platforms of which to choose from. It can be hard for those who only dabble in marketing to be confident in their social media efforts. If you are trying to decide whether to stay in the ring or tag out to a more experienced professional there are many things to consider.

Here are a few pros and cons to managing your own social media:
Pros
– You know your industry best which makes your voice the voice of the expert. People with knowledge in the field can share the content that others would be most interested in reading.
– Managing your own social media sites creates greater authenticity. Your audience is more likely to trust the information when it comes straight from the horse’s mouth.
– Social media can be a rewarding way for you stay connected with the customer.

Cons
– The social media world is constantly changing and it can be hard to keep up with what’s hot at the time. Professionals are skilled and knowledgeable on the latest trends. They can help you stay current on where and how to reach your customers.
– Most owners are limited on time and find it difficult to post regularly. Outsourcing this task can keep you consistent on how frequently you’re posting to these type of sites – an important aspect for gaining a larger online presence.
– You may not know what or how to post. Marketing experts know how to present content that grabs the audience’s attention and keeps it.

If you are still on the fence on what is best for your social media campaign consider meeting with an experienced marketing firm to discuss your options. At GMS, we offer our customers affordable, smart solutions for successfully maintaining their social media profiles online. Our services are tailored to each individual client and is based on their unique needs and objectives.

Contact us for more information or to schedule a consultation

by Katie Zurawski

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