Marketing through images is becoming extremely important as our society increasingly continues to value the visual appeal of advertising campaigns. Instagram is by far the leader in developing a marketing strategy focused on sharing your story using images. If your photos seem to lack the appeal that you see on other\’s profiles, it may help for you to learn more about how to master the art of Instagram.
Here are 4 tips to help make you an Instagram expert:
1. Get close for a better perspective. Shots that are taken from longer distances can lack appeal and feel uninspiring. Close-ups help showcase the lifestyle or product you are trying to sell.
2. Don\’t use the zoom. Zooming on smartphones often results in poorer quality shots. Rather use your crop tool after the fact to focus on a specific aspect of the photo.
3. Choose filters carefully. Instagram is known for having every filter imaginable and while they may look cool and fun the over-use of them can make your overall message get lost in the shuffle. Only use filters that match the story you want to portray.
4. Become friends with the light. Lighting makes all the difference in whether a shot looks professional or just so-so. Timing when you take your photos can help with utilizing natural light and when necessary soft artificial light can be added to further enhance the image.
Don\’t have time to invest in your Instagram account but want to include it in your overall marketing strategy? Grand Marketing Solutions offers a full range of social media management services to help keep your business relevant in the visual world we live in today. Trust our team to keep your audience engaged through all your online endeavors including Instagram.