The One Habit You Need to Grow Your Brand

Whether you are a new start-up or have been around for decades, you probably have one of the same marketing objectives as most businesses – growing the brand. Building your brand is the only way to take limited popularity and convert it into long-term success. It’s what turns a passing fad into a legitimate product or service.

While the need for brand growth is obvious, how to achieve it can be a little trickier. Take a note from branding experts by incorporating one simple habit into your everyday schedule. This habit allows you to engage with your customers in a truly meaningful way while also gaining helpful insight into what works (and what doesn’t) with your brand and product.

I like to call this habit the five-minute rule. The basic premise is to take five minutes every day to reach out to as many customers as you can using a one-on-one approach.

Why the Five-Minute Rule Works

The five-minute rule works because it harnesses the power of interpersonal relationships. Customers feel more connection to a brand when they have engaged with it. These connections go beyond the typical to include a more personal touch in your approach to customer relations. This leads to results that include better brand loyalty and a more dedicated consumer base. Its positive effects are long-lasting creating to a more sustainable brand growth.

Simple Ways to Implement the Five-Minute Rule

When it comes to ways to use the five-minute rule the possibilities are endless. Just keep in mind you only want to implement practices that include one-on-one engagements.

Here are just a few ideas:

  • A follow-up email on a customer’s purchase
  • Responding directly to a customer’s comment on Facebook or Instagram
  • Retweeting with a comment
  • Responding to comments on your blog

When working to grow and build your brand consider using strategies that offer more engagement with your customers. For further assistance partner with a trusted marketing firm such as Grand Marketing Solutions . Our services include proven strategies for increasing brand awareness.

Contact us today to learn more about how you can cultivate more meaningful relationships with your customers while growing your brand.

by Katie Zurawski

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