If your website has been around for a while, you probably have more than your fair share of outdated posts. Even sites that would be considered “newer” may have a few posts that are not very useful. While our first thought might be to leave well enough alone, these outdated posts could actually be hurting your chance at success.
Outdated posts are harmful for many reasons:
- Bad First Impressions – Outdated posts often aren’t the best of your site. They may have been written when you were first starting out and just learning the ropes. When visitors come to your site through these posts, they may be turned off by the quality of the content. If you aren’t putting your best foot forward, what kind of first impression are you actually making?
- Lost Potential – Even if outdated posts are still getting traffic is that traffic optimized? Old posts are simply a distraction from your new, good content. Make sure to emphasize the content that will actually generate revenue.
- Search Engine De-optimization – Older posts are often two thing that search engines don’t like: outdated and poor quality. Search engines like Google will actually rank sites lower when they contain many posts that are irrelevant or not very good.
- Incorrect Information – Depending on what type of business you are in, your outdated posts could actually be providing inaccurate information. Old pricing, discontinued products and antiquated procedures not only cause confusion but can even make you liable financially.
Refreshing Outdated Content
So what should you do with your outdated posts? Should you just delete them and move on? Not necessarily. One of the best things you can do is refresh your outdated content. Turn the old into something new. Make content that was poor quality great. Reworking older posts can be an easy and effective away to transform them from a liability into an asset.
Website management is one of the most important things you can do for your brand. At Grand Marketing Solutions, we offer many services to assist our clients with their website needs. Using the latest software and years of experience, our team helps others manage their online businesses. Whether you have an older site that needs updating or want to start one from scratch, contact our marketing team for help.
Contact us for more information or to schedule a consultation.
by Katie Zurawski