The Procrastinator’s Guide to Social Media

Social media – the place brands go to reach online success. Few healthy businesses can grow without a presence somewhere online. Social media is what attracts other people to your brand, where you advertise your new products and how you communicate with the rest of the world. But it can also prove difficult to manage especially if you are a natural-born procrastinator. Social media sites can become overwhelming and confusing while at the same time boring and tedious.

Here are a few social media strategies every procrastinator needs to know:

  • If it’s difficult for you to find time to manage your social media sites, schedule the task into your calendar to stay on track. Keep it at the same time daily or mark a few blocks off during the week. Limiting the amount of the hours you spend on social media will keep you engaged and on top of it.
  • Don’t feel like you to need to be on every social media site available. Pick a few sites that will work well with your brand. Forget the rest. It is much easier to manage a select few than try to take them all on.
  • Feel like you never get anything done? It’s probably because you don’t. Social media can become a quick distraction leading you further and further away from your daily to-do’s. Accomplish your most important task before browsing the site. It will save you countless hours in the long run while also ensuring what’s critical gets done.
  • Good social media posts contain rich content including photos and videos. Unfortunately both need to be edited before posting. To make sure you are always ready to post, edit photos and video right away so they are ready when you need them.
  • Commit to regular posting. Letting a social media profile go dormant hurts your brand. Choose only those sites you believe to be most beneficial and pledge to keep them current. You will soon reap the benefits of your online efforts.

If your Chicago small business needs a better way to manage its social media efforts, contact our team at Grand Marketing Solutions. We offer real world strategies for our online marketing needs including content generation and site management and design. Don’t put off partnering with the right team to help your company achieve greater brand success. Contact us today for more information or to schedule a consultation.

by Katie Zurawski

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