We all want to work smarter, not harder and the world of SEO marketing is no exception. The industry has seen an influx of “spinning” software and quick fixes to pump out more content quicker and faster. But don’t jump on the bandwagon just yet. While these techniques may seem like an easy way to create endless amounts of articles to make Google happy, quality content still reigns supreme. And it is not just Google who likes creditable, focused content. Firms like Ask.com, Bing, and Yahoo will offer higher rankings to those that provide relevant articles with useful, industry-specific material for the readers to enjoy.
Why is relevant content so important? Because it engages the reader. Creating articles that spark a consumer’s interest provides valuable instant marketing that reaches beyond that one person. If an individual finds the writing interesting, they are far more likely to discuss what they read with others. They are also more likely to “Share” this content through social media. Creating a ripple effect, businesses utilizing focused content for SEO optimization will reap the benefits.
At GMS, we provide quality, relevant SEO marketing materials all designed to engage the reader and increase our clients’ visibility on the web. Our writers take the time to produce organic, industry-driven articles, press releases, and web content. Along with experience in SEO marketing practices, Grand Marketing Solution’s quality content strategy has proven to drive results.
by Peter Zurawski and Katie Zurawski