Earlier this week Google CEO Matt Cutts released a video discussing the practice of content “Stitching”. “Stitching” is a term referring to the practice of cut and pasting snippets of content from a variety of sites and pasting them into just one page on your site with external links attributing to the content. While this may be a nice way to provide your users with information from other sources, Matt Cutts notes this practice doesn’t bring any real value to the World Wide Web since the content is NOT unique. This practice of simply “recycling” content in hopes for better search rank is something that does not add search rank value.
Some suggest sites like Wikipedia are nothing but content farms full of “stitched” content, however the reality is that Wikipedia consists of uniquely written content and not exact copies of quotes from external sources, therefore it still provides unique value to users that may not be found anywhere else.
Updates to search algorithms throughout 2013 have clamped down hard on a number of practices such as “stitching”. Matt Cutts will always recommend to every webmaster and SEO company that quality, updated content that is valued by users is the best way to ensure page rank. So consider only unique content, videos, photos, or other ways to provide value to users. For more SEO content tips please contact the team at GMS.
By: Peter Zurawski and Katie Zurawski