A Pinterest account is a great way for a business to share with the world their products and services. Much like the home though it can become cluttered with too much content and incorrect or misplaced information. Taking time to spring clean your account can help you gain more followers while reinforcing your brand’s image.
Here are some strategies for spring cleaning your company’s Pinterest account:
• Update Your Profile – Your profile should be accurate and current. Check your image, contact information, outside links, and description to make sure your profile is the best it can be. A good profile can increase the likelihood that another pinner will follow your boards.
• Board Names that Make Sense – Make sure your board names are clear enough for your followers to understand. Simple, straightforward names are often best. Avoid using jargon that your audience may not know. You may even want to seek out an outside viewer to analyze your board titles.
• Clean Out Duplicates – It’s easy to accidently post multiples of the same content. Your site can become even more prone to it when there are duplicates of the same link with different images. Pinterest will warn you before pinning an item that you may already have but some pins may fall through the cracks. Make sure to remove copies of the same content as you find them.
• Organize Your Boards – There are many ways to organize boards such as alphabetically, by theme, or popularity. Try to keep current promotions and contests near the top along with boards that contain pins with direct links to your website.
Social media sites such as Pinterest can be a great way to promote your business online. It too though must be maintained and updated on a regular basis. If you find yourself lacking the time and resources to keep your accounts current, reach out to a professional such as Grand Marketing Solutions for help. We can manage your profiles while strategizing the most effective ways to reach more customers online.