Branding is one of the most important aspects of any good marketing plan. In fact, many believe it is the cornerstone to a company’s success. How often though do we take the time to critique our own brand’s effectiveness? While maintaining a presence in the marketplace is vital so is the evaluation of the image being projected. Taking a step back to look at the brand from a distance can keep your business on track and moving towards your sales goals.
Here are 4 questions to ask yourself when critiquing your own brand:
1. Does your brand extend into every aspect of the business? A successful brand is one that is exemplified in every facet of the business from customer interaction to employee training and beyond.
2. Is it a true reflection of your business plan? Does your brand mirror what your company is really all about? The values of the brand should be in-line with the products you sell, the company you run, and the values you uphold.
3. Does your brand motivate others to act? A strong call to action is important for converting potential clients into loyal customers. Your brand should clearly define what’s in it for your audience and show them what to do to get there.
4. Does your brand have mass appeal? While you want to fit well into a niche market, it is vital to have a brand that can appeal to a wide range of people and personalities. It should reflect a lifestyle attractive to the majority of your audience.
At GMS, we know how vital brand development is to your company’s overall success. For this reason, we offer our clients proven strategies for cultivating their brand both online and beyond. From graphic design services to social media management, our team can help your business stand out from the competition.