How Successful is the Wait Game?

This past week has been quite exciting as people across the world were at the edge of their seats waiting for the birth of Prince William and Kate Middleton\’s second child. Once a girl was born, another waiting game began for the announcement of the baby\’s name. Millions of people checked social media and news outlets constantly for any updates as to the namesake of the new princess. This story makes me wonder how powerful waiting to release important news can be for any type of marketing campaign. While many of us will never have such a big story to share, can we use these same strategies in a smaller, yet still meaningful way? Can we too utilize the waiting game to create more buzz around our products or services?

Here are some pros and cons of using the waiting game in your marketing plan:
Pros
– Waiting on big news allows you to get more people\’s attention furthering your marketing reach.
– Teasers for the announcement can make for better content on your social media sites.
– People are more likely to visit your sites frequently as they anxiously wait.

Cons
– Your audience can lose interest if you make them wait too long.
– It\’s hard to find a good reason for people to care. Your announcement has to be a good one to get the buzz needed for a marketing impact. Having this type of news doesn\’t come along very often.
– It is hard to find the perfect balance between keeping people interested and remaining secretive about the announcement.

The next time you have a new product to launch or another big announcement, will you try out the waiting game? Done right, it can be an effective way to get your story more attention. For help with this marketing strategy and more, contact the professional team at GMS. We offer both traditional and non-traditional approaches to advertising in today\’s marketplace.

Contact us for more information or to schedule a consultation

by Katie Zurawski

What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

    By using this form you agree with the storage and handling of your data by this website.

    How you can find us

    Feel free to connect with us