Tips For Building A Small Business Brand

As a small business owner, you have probably built a strong branding campaign for your company.  With the consumer’s growing use of digital media and online social platforms, business owners are increasingly being pushed into the spotlight.  Whether you run a small appliance shop or a fashionable hair salon, owners need to be aware of the persona they portray to their customers and community.  For this reason, it is important to invest in your personal brand too.  A personal brand not only helps grow your business but also makes you more confident out in the field.

Here are some tips for building a small business brand:

Tell Your Story
Offer customers a glimpse into your life.  How did you get started in the industry?  What values drive your business?  Your story will help engage them and show some personality behind the person.  Taking time to share more of yourself with the audience is sure to give your personal brand a boost.

Keep It Real
Maintaining a consistent persona is important.  Consumers like to know what to expect and appreciate authenticity.  It is much easier to keep your personal brand consistent when you are true to yourself.

Stay Engaged in Your Industry
Remain knowledgeable in your field by keeping up-to-date with important news that affects the industry.  Pass this information on to your audience on a regular basis to establish expertise and mastery in the trade.

Show Off (but just a little)
When sharing your bio make sure to include anything that sets you apart from the rest.  While you don’t want to go overboard on why you are so great, these accomplishments can build your credibility with the audience.  Some examples of what to share include:

• Licenses and Certifications
• Awards of Recognition
• Professional Memberships

Is your brand struggling?  Grand Marketing Solutions has the resources and know-how for developing marketing solutions designed with the small business in mind.  Our programs are focused on proven strategies to achieve the results our clients are looking for.

by Katie Zurawski

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