Trade Show Marketing Done Right

Trade show marketing can be a huge part of a company’s advertising budget. From florists specializing in wedding bouquets to a construction firm offering home remodels, trade shows can be a great way to showcase your talents and products while enjoying the unique opportunity for one-on-one contact with your customers. Along with this opportunity though comes the risk of wasting precious marketing dollars on an unsuccessful event. For this reason, it is important to do it right with thoughtful preparation and successful execution.

Follow these tips for greater success at your next trade show:
• Pre-Event AdvertisingLet people know that you’ll be there. Utilize social media accounts to publicize upcoming trade shows, booth numbers, and times. Invite others to come visit you at the booth.

• Make It SpecialWhat makes your company stand out from the rest? In order to have a successful show, you need something special and unique that attracts others to your booth. Many think that they have to spend big bucks on an expensive giveaway to win over the crowd’s favor. This is simply not true. Just one creative idea can jumpstart your trade show success.

• Come PreparedIt is important to be prepared with all the displays, printed materials, and merchandise you will need for the show. Take inventory far in advance to allow time for ordering more supplies and product.

• Be PersonableTrade shows are supposed to be a fun, relaxed way to network and learn more about the vendors. Be a vendor people want to have a conversation with. While you don’t want to be too pushy, make sure to smile and say “Hello” as people pass by. Also come prepared with a general message you want to share with potential customers.

Grand Marketing Solutions is here to help your business get ready for the next trade show. We offer professional print services, graphic design and more. Whether you need a custom sign or informational pamphlets and brochures, we offer quality materials at affordable pricing.

Contact us for more information or to schedule a consultation

by Katie Zurawski

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