How to Use Foundational Content to Drive More Traffic

Most people know how important a solid foundation is when you are building a new home. It’s what supports the rest of the framing offering protection and strength. Much like the framing of a new home, every smart marketing plan needs a strong platform on which to build from. This is where foundational content comes into play. Not only should foundational content be at the core of the information you are providing, it is what helps drive more traffic to your site.

Here are some advantages to using foundational content when building your site:

  • Foundational content offers the important messages you want to share with your readers
  • Foundational content provides a great core of information for you to link back to in the future
  • Foundational content drives more traffic to your site and creates more leads

Use these tips for writing great foundational content

  • This type of content should cover the fundamentals of your brand. Ask yourself what you want your readers to know about your business.
  • Foundational content should be simple and not overly complicated. It should be general enough to speak to a wide range of people while still giving your brand a clear voice.
  • Keep this content keyword rich. Find three keywords that will work well with your individual niche and include those throughout the posts.
  • It is important that this type of content is relevant to your current needs and those of your customer. Update it regularly and continue to fine tune as needed.

GMS is a marketing firm based in Libertyville, IL. Offering complete marketing solutions, we provide our customers actionable plans for marketing success. Whether you are in need of great foundational content or want someone to manage your online efforts, our team is ready to help. Contact us for more information or to schedule a consultation.

by Katie Zurawski

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